Reading time: 2 minutes
Thanks to the great recovery of the hotel industry, it is expected that by 2023 accommodations will reach their maximum sales point in recent years, which leads them to rethink the strategies that facilitate accompanying such growth. In this regard, technological innovations occupy, by difference, the first place when it comes to competing and standing out in direct sales.
The end of normal
HotelVerse, the platform Offers replicas of hotel establishments and chains in 3D format (called digital twins) to give direct customers the opportunity to They fly over the hotel facilities they are considering staying at, proposes an immersive look through which the guest can Choose as if you were physically present in space, the exact location where you will spend your vacations or business trip, taking into account a very complete series of variants.
“Based on the implementation we have developed, nothing will escape a reserve decision that promises to become the most accurate guest ever made”, comments Marcos Julián Gómez, Developer Manager of NeoBookings.
Close to the beach or overlooking the pool? Direct sun orientation all day and accessibility to people with reduced mobility? In what range of rates? To answer these questions, the immersive digital experience offers a much more visual form than the classic list of available rooms, something that makes it A hyper-realistic contact with the hotel that will accommodate you.
A step further in customer decisions
Would you go to the movies or the theater, without knowing where you are going to sit? What do you feel in the prelude to a Rolling Stones concert knowing that you will be in the front row? Do you prefer to dance on the floor with your friends, or look at everything from the box with your family?
When the client considers booking a hotel for their vacations, what is around their heads is an accumulation of emotions that has little to do with clicks and payment gateways.
When choosing the physical room in which you will spend those long-awaited vacations, or the trip of a business that you expect to specify, the guest is not only looking for the reservation of a concept, such as the “type of room” (double standard), or the “food regime” (breakfast, Half board, full board), what you want is to be able to choose the way in which the sun falls through the bedroom window, the type of access to the pool, the view when you get up and the tour you will do every morning after going to the gym or bathing in the sea. Aspects that, with the new technology of HotelVerse, is possible.
A hotel that shines in front of its competition
Returning to what we mentioned at the beginning, 2023 will probably remain the hinge year that marked a before and after in post-pandemic hotel activation.
Those establishments that choose to offer a plus to their clients will be the ones who get Stand out in a market that is already playing heavily all your chips in the next season.
With HotelVerse's 3D immersive technology that we have implemented in Neobookings, hotels can offer an exclusive navigation experience prior to booking, which makes them much more attractive to potential customers who are comparing offers in a certain area.
This technology also enables the hotel to add supplements in relation to the quality of the room offered: large balcony, near the pool, views, etc., can increase the value of a room of the same typology. The final objective for the establishment will be to optimize the benefits, increasing the average sales ticket per room, according to extra characteristics.
When the client considers booking a hotel for their vacations, what is around their heads is an accumulation of emotions that has little to do with clicks and payment gateways. He wants an experience that lives up to his expectations, that will satisfy him with those who will accompany him on the adventure, taking him as close as possible, to what he dreamed of.
Neobookings, pioneers in the future of the hotel reservation
“The solution that we have decided to implement from Neobookings is that of a differential room selection process during the reserve flow itself, An exclusive, playful and highly rewarding discovery journey”, highlights Marcos Julián Gómez, our developer manager. "We have a selector inside the engine, where the client can choose to make the reservation in the "classic" way or in a more "interactive" way, being able to change between them agile and naturally," he adds.
It is worth noting the fact that The NeoBookings development team has focused especially on getting the customer to never leave the hotel's reservation engine, or be asked for intrusive actions or outside the natural flow of said reserve. The entire process is synchronized and implemented within the site, without floating menus or interruptions -something that usually generates uncertainty in the user when making the final purchase decision.
“We focus on the usability, the care of every detail, the design, the loading times, the ease and fluidity of the processes, which gives our technological solution, a brightness and attractiveness. which will give hotels the possibility of Offer your direct customers A unique and detailed experience of all the spaces, rooms and surroundings of the hotel, which They favor the conversion of direct sales, positioning them strongly and standing out against their competition”, adds our Head of Development.
Marsenses Hotels & Homes (put link), has been the first customer of neobookings to be a pilot of this technological solution, something that It raises an experience that lives up to the client's expectations, bringing him closer than ever before to what he dreams of will be his stay at the hotel.
“From the implementation we have developed, nothing escapes a reserve decision that promises to become the most successful ever guests.” concludes Mark.