Reading time: 5 minutes
Promoting a combination of spa or spa accommodation can not only be beneficial for your hotel's income, but will also improve the guest experience, enriching the relationship and increasing your stay.
The promotional packages that combine accommodation with other hotel services, especially those that have to do with well-being, are more and more on the rise.
These offers are very interesting, as they help generate:
- additional income.
- competitive differentiation.
- Improved customer satisfaction.
- Increased length of stay and occupancy in low season or at times of less occupation.
- Demand from different market segments, such as couples looking for romantic getaways, people who want to get out of work stress, or groups of friends who want to spend time together, to name a few.
Here are 10 ideas to promote your spa or spa services, which will leave your guests wanting to repeat.
1. Anti-stress pack
This package, which we can find at the hotel Balneari Prats, in Girona, includes two nights of accommodation for two people with breakfast included, pressure shower or bubble bath, relaxing massages, body treatments and unlimited access to the spa. It is attractive to couples looking for a daily noise getaway, or people who need a full break over the weekend.
2. Getaway for over 55
Goose Palacio de la Llorea, in Gijón, combines a double room with a buffet dinner and access to the spa circuit, for people over 55 years of age who are looking to reconnect and revitalize both in high and low season. It is attractive to those adult couples who enjoy doing special getaways at any time of the year.
3. Spa and yoga package
Ideal for guests looking for a balance between mind and body. Includes daily yoga classes, spa treatments and healthy eating. The Hotel Cala Saona, in Formentera, includes the service of its splendid spa in all its rooms and, twice a week, waterfront yoga classes (with the possibility of making them personalized and individual on demand). This combination is attractive to lovers of this ancestral technique, of all ages and without the need for prior preparation, as well as adept at mindfulness and relaxation at its greatest expression.
4. Love Is In The Air
Created specifically for couples looking to celebrate a special moment, this package that offers Great hotel reef, in Lanzarote, includes everything: accommodation in a spectacular suite with breakfast included, bottle of cava and chocolates in the room, spa circuit, dinner for two at its roof top bar, cocktail, massages as a couple and private hydromassage baths. It is very attractive for couples celebrating wedding anniversary, honeymoon, or special reunion moments.
5. Kitchen & Spa
Aimed at people with a more gourmet spirit, looking for a complete experience of disconnection, relaxation and culinary pleasure, the hotel Goose Vila de Allariz, in Ourense, It offers a combination of 7-pass tasting menu, breakfast buffet and access to the thermal circuit. It is attractive to those couples foodies, who enjoy having a good tandem of exalting the senses.
6. Detox Digital Wellness Package
Created for those who want to disconnect from technology and everyday stress. It includes relaxation therapies, outdoor activities, guided meditation and the promotion of leaving electronic devices in the room. It is attractive for those professionals who need to stop in the middle of the year, to come back with everything.
7. Love and Relax
This package, created by the hotel Palau Lo Mirador of RV Hotels, in Girona, offers a private space for two people loaded with enveloping sensuality of all the senses, added to an unforgettable romantic dinner. Attractive for couples looking for a picardy bonus, something they don't usually have due to lack of time or because of having children at home.
8. Group Spa Package
Designed for groups of friends, bachelor parties, or corporate retreats. Includes exclusive access to the spa, relaxation treatments and personalized options to meet the needs of the group. It is ideal for convening larger groups of people, and offering a space that is not normally found in other hotels.
9. Bike Pack
Designed for cycling fans, who want to enjoy the routes around the hotel, this package offered by the hotel Tower of the Sea, in Ibiza, is perfect to recover after a bike route. Includes access to the impressive Salt Rossa Spa, as well as a special space for washing, repairing and storing bicycles. It is perfect for those athletes who love the bike, who usually tour the peninsula throughout the year.
10. Sensitive pack with medical advice
A good idea for those guests who need to feel especially cared for their specific medical needs, or because they seek to go beyond well-being. Ledesma Montepio Spa, in Salamanca, offers an experience that includes full board, access to the thermal circuit, massages and control and medical advice. This package is very attractive to seniors or guests who want the experience of having holistic care.
Are you interested in any of these segments that we have commented on and want to make your hotel attractive to them? Offer special packages aimed at your different audiences.
When creating them, it is important that you take into account the preferences and needs of your guest, making sure you have the right promotion, an attractive and well-positioned website, the optimal operation of the reserve engine, the agility in the operation and, above all, an attention to the exceptional customer. These elements are key to success and we are sure that they will be of great benefit to your hotel business.