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After a year of reactivation for the tourism sector, we return to normal. This last year we have seen that the pandemic has reinvented the way of traveling, generating new experiences in the sector, promoting its tourism strategy.
That is why we wanted to be present at the 3rd edition of the Tourism Innovation Summit, the international technological event held in Seville.
TIS is a professional platform designed to transform the tourism sector through innovation, technology and sustainability. In addition, this platform brings together experts from the sector to define what tourism in 2030 will be like. With the aim that these leaders of the tourism industry worldwide address the challenges they face in the national and international tourism business fabric and the trends that will mark the sector in the coming years.
The main objective of this edition has been digitization, sustainability, diversity and new behaviors of the traveler. This edition has brought more than 6,000 agents from the tourism sector.
This year we wanted to repeat...
And after the success obtained in the participation of the TIS 2021, this year we also wanted to be present as exhibitors.
More than 400 industry leaders They have shared their experiences and have provided solutions to the current challenges of the industry.
Furthermore, this year, the CEO of neobookings, Jose Maria Ramon,He has participated in a table, together with other leaders of the sector, such as the CEO of Tesipro, Manuel Ortiz, the Country Manager & Senior Account Executive of Roomraccoon, Carlos Vazquez and the moderator Pol Payet as Business Development Global Payments. where they have had the opportunity to speak and share knowledge about the Innovation and new technologies for hotel payments.
It talked about the irruption of the new means of payment, the changes in the consumption habits of the guests and the review of the regulatory frameworks (PSD2), since they have made it more essential to rethink a better strategy to deal with payments in the hotel sector. In addition, it was also commented on what Today's technology already allows challenges to be addressed more efficiently.
Digital Marketing Conference
This year we wanted to go further, so we have not only had a presence with our stand; but ours CEO Jose Maria Ramon, has made a own presentation, with the objective to help to promote the hotel industry. under the motto of “Start selling your hotel, don't let them do it for you”, began the presentation on digital marketing.
A talk that highlighted the importance of Invest in the direct sales channel of the establishment itself and as Create effective digital marketing campaigns to Promote the sale without relying on external agencies. It highlighted and explained the operation of the PPC campaigns, where the importance of taking advantage of this method to promote the channel was discussed.
In this case, from neobookings we have it clear Why invest in OTAs when you can get profit directly? For us, having a direct sales system is essential for the operation of the establishment, since in this way we can obtain benefits without depending on intermediaries.
However, this system must be accompanied by a good digital marketing strategy, in this case we talk about the PPC campaigns, since they will help our establishment reach a greater number of real users. increasing the flow level of our website to reach the largest possible target audience and increase sales.
Undoubtedly, it has been a fair where we have been able to share many experiences with leading leaders and experts in the sector at a national and international level. a space where we have been able to share and generate new ideas for the hotel sector; Digitization, sustainability, diversity and new traveler behaviors have generated new paradigms.