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After a long period with few face-to-face events, it seems that we are recovering the new normal. And it is that on September 15 we had the opportunity to attend and share a table with great professionals from the tourism sector at the Revenue incubator event that took place in Palma de Mallorca at the Playa Golf Hotel, where different talks took place on the keys to hotel distribution.
After a long period with few face-to-face events, it seems that we are recovering the new normal. And it is that on September 15 we had the opportunity to attend and share a table with great professionals from the tourism sector in the event of Revenue incubator which was held in Palma de Mallorca at the Playa Golf Hotel, where different talks took place on the Keys to hotel distribution.
The event consisted of a Meeting point for professionals in the tourism sector, in which more than 60 attended professionals. We had the opportunity to share knowledge with other experts, talks, a lot of networking, learn news and exchange opinions. For this, a round table was organized with professionals from the sector.
The objective of this meeting It was to be able to share experiences that served us for other professionals, events or for any other activity that can add value on a day-to-day basis. of professionals in the tourism sector as an opinion forum.
Some of the topics discussed were about the metaverse, interactions, web, FUNEL, payment facilities, reserve financing, PMS, CRM, e-commerce… It was an event full of talks that inform you and you form. Without a doubt, quite an experience.
Digital Marketing
And as it could not be missing, our CEO José María Ramón, under the title of “Digital Marketing: Start selling your hotel, don't let them do it for you”, I make a masterclass on the different strategies that should be followed to deal with this 2023, highlighting that we are in a changing environment. In addition, it was commented why it is recommended Promote the direct sales channel of the hotel itself through the existing strategies of direct marketing.
The presentation was focused on hotels that want to fight, improving their own profitability. showing real success stories, and what kind of strategies they have followed to increase their sales. Emphasizing the direct sales channel of the hotel itself, through PPC campaigns (pay per click), reference metasearch engines such as Google Hotel Ads, etc.
Conclusión
En definitiva, ha sido un meeting donde hemos podido compartir conocimientos con grandes profesionales del sector. Intercambiar ideas y experiencias con el objetivo de estar preparados para poder afrontar los nuevos retos que se vienen para este 2023.
Sin duda, nos quedamos con el aprendizaje que pudimos tener tras las diferentes charlas, y puestas en común. Ha sido toda una experiencia, que nos ayudara a crecer y a mejorar dentro del sector turístico.
Desde Neobookings queremos dar las gracias a Incubadora Revenue, por haber tenido la iniciativa de crear un evento de este calibre. Gracias por hacerlo posible.