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“We want a fast, modern website that is 100% focused on direct sales, without losing the essence of the brand or its commitment to sustainability,” was the client's request, the starting point of a project that marks a new stage for the chain: the launch of sandos.es, an independent portal for its hotels in Alicante, Ibiza, Lanzarote and Malaga.
A website for a market with its own identity
So far, the web sandos.com centralized all the communication and reservations of the establishments of the hotel chain in Mexico and Spain. With the growth of the Group and the consolidation of the Spanish market, it was decided to develop a New website under .es domain, oriented exclusively to hotels in Spain, but strategically connected with the Mexican website.
In the homepage of sandos.es, users will find an information block about hotels in Mexico, with a direct link to sandos.com. reciprocally, the Mexican website will incorporate access to Sandos Spain, guaranteeing a unified and coherent experience between both markets.
the goal of sandos.es It was clear: create a Simple, functional and optimized web for direct sales, where to find product information, destinations and experiences was as easy as booking.
Characterized by transparency and truthful information, the hotel chain sought to make this professional philosophy also reflected on its website, so that users felt trust from the first click.
To achieve it, from neobookings We integrate your High conversion reserve engine, ours call center, the Loyalty program with dot system and own landing, and the NeoPayments Advanced Payment Platform with Pay by Link, in addition to Direct connection with your Channel Manager (Dingus).
The result: a fully integrated, fast and full control ecosystem over each reserve.
The Neobookings design team, led by Ariel Belen Castro, started from scratch: "We took the original logo and colors, opening the palette to explore new shades of blue and more organic structures. Each visual element was based on the strokes of the Sandos logo itself, generating visual and emotional coherence."
Photography – used in both horizontal and vertical formats – provides dynamism, and visual architecture prioritizes usability, informative hierarchy and clarity of reading, reducing the volume of non-relevant data.
Each hotel has 11 own landings, with custom written content to highlight its differential values, its family offer and its environmental actions.
"The web is great! We really like how it turned out and we hope that the result for the users is very good", comments de Aixa Iglesias Coma, Destination Sales Director of the chain.
“We are looking for the browsing experience to be fluid, clean and focused on essentials: clear information, impressive photos and fast conversion, both on mobile and desktop”adds Ariel.
The new website allows Total independence to teams from Mexico and Spain, maintaining global brand consistency but adapting communication, offers and content to the needs of each market.
The result is a Unified but flexible platform, which facilitates daily operations and enhances the commercial strategy of both teams.
The web has been Fully optimized for SEO, Prioritizing speed, link structure, usability and mobile performance.
the goal: Positioning Sandos España as a benchmark in sustainability, family and vacation experiences within the national and international market.
“The process of preparation and start-up with Neobookings has been fantastic. You provide a great team of professionals, quick solutions (even immediate in many cases), fluid communication at all times, resolution of problems and developments or launching of functionalities that have even gone beyond what was requested Initially”, comments Aixa Iglesias Coma.
The new website not only improves the conversion, but also Strengthens visual identity and sustainable commitment of the brand and the use of technology at the service of a more humane and responsible experience.
With Sandos we share a very clear vision: that hotel technology should simplify, not complicate. This new website is an example of this.
Discover the new website of Sandos Hotels & Resorts Spain
https://www.sandos.es