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Nowadays a website is one of the most important points before any marketing strategy of a hotel.
Many of the actions that you are going to undertake to promote your hotel are going to be with the objective to make people Visit your website, and make a reservation! Therefore, it is vital importance have a BLOG, so that users discover you, and you can Offer quality content, that this generates interest and makes you create the desire to stay in your accommodation.
Are you also a fan of a travel and gastronomy blog? Well, let us tell you that there are more and more users who resort to this kind of content. A large part of them usually look for when they have in mind to make a trip. And who does not look for information on the sites you want to visit through Google?
We can say that travel and gastronomy blogs are taking on a high potential and that they represent a great success in the world of tourism.
Maintaining a blog in the hotel sector is a safe bet.
We are going to divide this content into two large blocks, on the one hand, we will talk aboutTechnical tips for our blogand on the other, about tips for Offer quality content to attract users.
Technical tips:- Correctly position your hotel blog: The first thing you should be clear about is in the keywords for which you want them to find your content.
- Design responsive: This means that the template of you website (its structure and design) adapt to all of dispositives (tablets, mobiles, web, etc.) to offer a greater experience to your users.
- Clean and clear design: Don't you overwhelm a chaotic blog where you even know where the menu is? Don't do that! have a Minimalist, clean and clear design, Keep in mind what the heat points of your website are and highlight them!
- Fast navigation: Make sure your website is working correctly, where CONTENTS and images load quickly. If you don't have a fast browsing system, some guests may get impatient and leave your website.
We recommend that you use tools such as PageSpeed or GT Metrix, to measure the loading performance of the website, are totally free.
- Web Analytics: Make sure your website is doing it right! Follow the Analytics statistics of your website with tools like <<Google Analytics>>
On neobookings We know how important it is to be able to have reliable data, therefore, We take care of setting up the conversion trackings. also tWe work with Google Tag Manager to get a Optimal label and integrated management with Google Ads for the Conversion tracking and remarketing.
On the other hand, we leave you 6 Tips so you can offer Quality content and interest To your followers:
- I know constant: Users value how often you post.
That you are constant when it comes to publishing not only benefits you, but also your users, since they will enter more frequently to see your content. Be careful!That the publications are constant does not mean that you have to lose quality. Make sure you are Offering the content that your target audience is looking for.
Find your niche, and make a difference!
- cool images: The visual content It takes on special importance.take care of it, It is an important hook to show paradisiacal places, extraordinary events, etc. Think it enters through the eyes!
- Quality Content: Don't be self-centered! talk about your Offers, staff, news, special dates or even of those events So cool that you do, but, above all, bet to write about the wonders of your Location, points of interest, routes to be able to do Curiosities, local products, etc.
In addition, users like that treatment of proximity, Tell the story of your accommodation! Create a link. - Give your hotel staff a voice: Humanize your hotel through your blog. It is essential that in the services sector people, both inside and outside, are a valuable asset to generate brand and loyalty. That will create trust and proximity.
- Feedback management: Generates dynamism Before your publications, invite your followers to be part of your blog.
Create a quality community Where your followers feel comfortable, and that they can come to your content easily, being this one of quality and that they can share theirs, with signs of thanks.
shows proximity. And above all! Reward those who interact. Do not neglect those who ask and Always answer to contributions and comments.
- Position the contents of your blog: We know that content is one of the main contacts in the hotel sector, but to find your potential clients you must constantly work on the SEO.
Remember that...
the contents of the BLOG of your hotel is a formula for broadcast news and show your personality. Take advantage of the blog to attract travelers on the website through Attractive content To enhance qualified traffic over specific keyword search results. Remember that quality content is one of the main resources to attract travelers!
Conclusion
That your website appears well positioned in the main search engines is essential, therefore, it is essential to have content around 500 words per section.
At Neobookings we are specialists in working the SEO on page, in which we write professional content optimized for the organic positioning in search engines according to the needs of our customers.
If you want to know how we work our web projects, contact the Neobookings team, we will be happy to help you.