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Marketing strategies play a crucial role in the marketing success of hotel services: gastronomy, spa, packages, etc. However, marketing efforts for complementary hotel and resort revenue services are often neglected due to other competitive priorities.
This is a mistake, since, no matter how outstanding the characteristics and offers of your establishment, customers will not know them if they are not marketed properly. Below, you will find 15 hotel marketing tips that will help you.
1. Take advantage of your room reservations to promote the spa, classes, activities and more.
A website that makes it easier for potential guests to book other services from your accommodation, such as a massage, paddle tennis courts, gastronomic experiences, etc., is essential. The awareness of what the hotel has to offer has increased and, as a result, so have the reservations, which translates into A better return on investment for the hotel's activity program.
our client, Reef Gran Hotel & Spa, has its offer of reservation of spa services within the web, offering a large number of wellness experiences, which pThey can be booked online in advance and are independent of the reservation of accommodation since they are not exclusive services for guests. These reservations are open to the public.
2. Use QR codes
Placing a QR code in some strategic locations within the hotel, which takes guests directly to the services available, is A smart and fluid way to deliver a complete experience.
3. Advertise on Facebook or Instagram
Social media advertising is usually economical and also a powerful way to increase brand awareness and attract customers. You can play with demographics and target audiences, and set spending limits to see if these ads work, without exceeding the budget.
4. Teach, better than selling
When it comes to content, it should give value to the target audience whenever possible. Today's consumers are tired of being sold without offering value, so they do respond to the most educational content that gives them information that they can really use to make their lives easier. Give them something they can use. This allows you to show your brand and position yourself as a reliable and valuable source of information.
5. Increase organic reach in social networks
Facebook is still the largest social media platform and may be good for ads, but it is mainly used by older audiences. People are not looking for facials and massages on LinkedIn, but they could be looking for a destination that offers workcations or corporate retreats with yoga classes and group activities. Find out where your target customer spends time and find it there. Once you have the accounts, use them. Don't leave them idle.
6. Post about your products and services
Yes, you can post about your amazing services and products, but not all the time. Share how much you love them and why. Talk about what they do, why they work and why others will love it as much as you do. Remember to teach instead of selling, when possible. Shows how a product is used, for example. Share something useful about the product or service. When you really love something, people can feel it and will respond accordingly.
7. Show your team
In the spa, wellness and hospitality industry, we love to say that the people who make up our teams are the most important thing. Share that with the world. Talk about what your staff is doing, what products they are using, the stories that make them interesting and their experience.
8. Create video content
Instagram reels, Facebook reels, TikTok videos, YouTube shorts, all of which can be used to market your business. Video content is a major driver of sales and engagement. Research suggests that most people want to watch video content.
9. Encourage your team to promote the brand on social media
Your team members who are active on social media should be willing to post about their work if they love what they do. What can they tell the world about your brand as a company and as a workplace? It should not be mandatory, but it would be important to encourage them to participate.
10. Invite customers to share their experience
Your clients can and should be your best ambassadors. If you are satisfied with an experience, product or service, encourage them to share it on their social media channels. Make direct requests or otherwise it will not occur to them. Offering small gifts can be an incentive for them to do so.
11. Interaction and commitment
Don't forget to interact with third-party content and keep the conversation on your own pages by responding to comments. Don't try to control the conversation. Getting people to talk about your brand on social media means giving up control. You can encourage positive feedback, but you cannot force them. Get ready for negative feedback, as things happen naturally. The best way to avoid this is to provide exceptional customer experiences and maintain impeccable behavior, but there will always be someone who has something negative to say.
12. Partner with micro or nano-influencers
Influencer marketing is common these days, but it can be off the budget of a business and often doesn't offer as many benefits as expected. Micro-influencers or nano-influencers have smaller followers (between 1,000 and 100,000), cheaper rates, and often higher share rates.
13. Sell Gift Cards
Gift cards are a proven and effective marketing strategy to publicize your brand, attract new customers and retain existing ones. Especially on special dates and during the holidays, these little jewels can be powerful tools. Sales of digital gift cards further facilitate the process of bringing those valuable services to the right hands, with almost no effort on the part of the customer or your business.
our client, OCA Hotels, offers gift cards of different values, which can be used in any service: accommodation, restoration, wellness, etc. as well as in any of its units in Spain and Portugal.
14. Use Email Marketing
Stay in touch with your database Through sending welcome newsletters, birthdays, newsletters on events and news, thanks, satisfaction surveys, etc. Find a nice and digestible rhythm, or people will just consider you annoying.
15. Encourage reviews online
Reviews are an important element to boost your brand recognition. The vast majority of people consult the reviews online, and many will not even consider trying a business that has less than four stars. Encourage your customers to leave good reviews and always respond to all the reviews, both positive and negative, with a “thank you” or a “we are sorry that your experience has not met your expectations”.
The booking software that makes all your services and products shine
To make the services of your hotel, spa or spa profitable by offering activities and products on your website, it is important that you have the right software.In this way you will get:
- Integrated operational management:
Optimizing and facilitating the daily work of the team. - increase profitability:
reducing intermediation costs.
working on the complementary offer. - Strengthen your direct sale:
defining the strategy that enhances the direct channel. - Have everything automated:
reducing routine operations and creating added value.
Try a free demo to see everything that Neo Commerce can do to boost your services.
